The founder of Project Be Proud, walking

Save lives by walking.

I'm walking 365 days straight to grow awareness around mental health. Join for a day, a week, a month, or the whole year — however you can commit.

Start walking. Today.

No app. No plan. No 6am alarm you'll break by Thursday. Just one walk, and people who actually show up.

I know exactly which moment I'm talking about — the one where I caught my own reflection and looked away first.

Nobody wakes up one day and decides to stop liking themselves.

Nobody signs up for depression, rock bottom, burnout, or being suicidal. Yet somehow, a lot of people end up there. It's not a conscious decision — it just seems to happen to us.

It happens one skipped day at a time. One "I'll start Monday." One night that turns into a year. And then — you're just there. Standing in a life you didn't sign up for, wearing a body and a mind you don't recognize.

I've never met anyone who was proud of that moment. Not one. Everybody gets there the same way: quietly, one small defeat at a time, until the defeats are just who you are now.

Twelve years I lived like that. Then I didn't want to live at all.

I tried to leave life on my own terms. I failed. I went to therapy.

Someone gave me one piece of advice: walk, every day. He'd heard his mom pulled herself out of her own depression walking daily with a neighbor. It sounded almost too simple to work.

So my mom and I started walking. Every single day, for a year.

It rebuilt me slower than I wanted and faster than I expected.

That one small habit didn't stay small. It turned into an Ironman. Training for it and racing it, I built some of the best relationships and memories of my life.

Afterward, I kept encouraging people to do one themselves — I was so inspired, I wanted them to feel it too. Most of them didn't. They were just inspired. A few went for a run instead, which counts for something. But mostly, admiration and action turned out to be two very different things.

Then an injury took walking away from me completely. I couldn't walk for seven months, and some of the habits that had held me together started slipping with it.

In some sense, I lost part of what the Ironman had given me — because that kind of achievement isn't something you keep. The inner scoreboard, the one that tells you whether you're proud of yourself, has to be maintained daily. It's not a single lifetime event.

In the middle of that, I was grieving a friend who'd taken his own life. He'd hit the same wall I did — we partied together, we crashed together, our paths crossed at rock bottom. I rebuilt myself, all the way to an Ironman. He never did.

In the middle of grief, I went through my phone and found an old voice memo from him — the last thing he'd ever said to me. He was answering a question I must have asked him once, about what he really wanted out of life. Not to be rich. Not to be free of anyone's expectations. Just this:

"I want to be proud of myself again." — his last voice memo to me

He never got there.

That's when I decided to start walking again — not just to recover, but to rebuild the same consistency that had pulled me out the first time.

And somewhere in that, it hit me: he wanted to be proud of himself. Walking daily is what got me there. So what if I turned it into something anyone could do, and gave as many people as possible the same shot at getting there too? That's why this exists.

This is built on one idea: integrity. Keep one small promise to yourself, every single day, and you rebuild the part of you that believes your word still means something. That's how you get to be proud of yourself again.

That's the whole mechanism. One walk, kept daily, becomes the anchor everything else holds onto. Keep that one promise and the ripple runs through the rest of it — how you talk to yourself, how you show up for people, what you start to believe you're capable of.

Some people walk the Camino once, for a few unforgettable weeks. This is that, turned into a daily ritual — your own path, walked thirty minutes at a time.

What this actually is.

One walk. Every day. Thirty minutes, outside, no headphones telling you what to think.

That's it. That's the whole method. Not because it's a magic trick. Because it's the one thing you can do even on the day you feel like nothing. And once you've done it once, you can do it again tomorrow. That's how you build yourself back — one day you kept your word to yourself.

  • 01 30 minutes, outside, on your own two feet.
  • 02 No input. No podcast, no phone. Just the walk.
  • 03 Every day — especially the days you don't feel like it.
  • 04 With others who notice when you show up, and when you don't.

This is for the one at zero — disappointed in yourself, strong for everyone except yourself, further from the life you know you're capable of than you'd ever say out loud.

It's for the one at twenty. Thirty. Fifty. Already climbing back, and you want one habit that holds the rest of you together — especially on the days you're tempted to let it slip.

And it's for the one at a hundred, too. Because it can be gone by tomorrow. You've been back at twenty before. Life has its ups and downs — this is what holds you through all of it.

Zero to a hundred, the mechanism doesn't change: keep one small promise to yourself, every day, and watch how far the ripple runs.

Walk for yourself, to build consistency and change your own life. Walk in memory of someone you lost. Walk to inspire the people around you. Or just come because you love walking and good people. All of it holds.

Walk every day if that's your mechanism, weekly or monthly if that's what you can hold right now, or start with a single walk — or one of the events I host. If you can commit to the full year, I'd recommend it; that's where the deepest change happens. But every rhythm counts, and it ripples into the people around you too.

Everyone is welcome. You don't need motivation. You need one walk, and to keep your word again tomorrow.

Join us. Let's walk.

Leave your details and I'll personally add you in — daily if you're all-in, weekly, monthly, or drop-in if that's your pace. Honest conversation, and people who show up for each other.

No spam. Just a walk, and the people doing it with you.

Good. See you on the walk.

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